Entrepreneur Day brings over 30 speakers to UNCG, PR students get scoop on viral ‘lying husband’ billboard from owner
On March 26, UNCG hosted its second annual Entrepreneur Day. Over 38 campus classrooms opened their doors to entrepreneurs from around the state and nation, so students could see what real success looks like in their fields of study.
“At UNCG, we know that entrepreneurship is one of this nation’s greatest resources. Our students come from all walks of life, but are welcomed into a culture of innovation, hard work, and a common mission to do something bigger altogether,” said Entrepreneur Day planners, Bryan Toney (Director, North Carolina Entrepreneurship Center) and Laure Hoffman (Interim Executive Director, UNCG Alumni Association).
Over 30 entrepreneurs, some UNCG alumni and some simply friends of the university, donated their time to relate stories of entrepreneurial spirit. The business people shared their knowledge and insight with classes in a variety of disciplines – not just in Business and Economics but in Art, Dance, Human Development and Family Studies, and Ecology, to name just a few.
Marty Kotis, President and CEO of Kotis Properties, Inc., CEO of Restaurant Investors, new member of the UNC Board of Governors, and holder of a UNCG ’96 MBA, donated free catering for the day’s lunch and spoke to two classes – Issues and Trends in Hospitality and Tourism and Public Relations. The PR students got a special treat when Kotis offered them a ‘scoop’ on his recent viral ‘lying husband’ billboard ad, which drew national and international attention to Greensboro as debates raged over the authenticity of the message. While many speculated that the ad was a promotion of Kotis’s Greensboro dessert bar Yo Daddy, Kotis revealed to the students that “the billboard, a new addition on Battleground, is the real story.” By drawing attention to the sign, he was actually promoting his new advertising agency, Outdoor Signage, which will specialize in funny but effective campaigns.
Other UNCG alumni speakers included Princess Howell Johnson (’07) of Royal Expressions Contemporary Ballet, who spoke to Dance Administration students; Nayef Dergham (’94) of Pita Delite, Inc., who spoke to an Immigration Policy class; Adrienne Cregar Jandler (’92) of Atlantic Webworks who spoke to Global Entrepreneurship Experience students; and Niveen Kattan (’03) of Atlantic Contracting Company, who spoke to Communication Studies students.
To see a full listing of 2013 Entrepreneur Day’s giving and talented speakers, check out the program.