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Sciline’s Understanding the media for scientists webinar
March 4, 2025 @ 3:00 pm – 4:00 pm
SciLine, based at the American Association for the Advancement of Science (AAAS), would like to encourage scientific experts, who are interested in sharing their knowledge and expertise with the media, to register themselves with our database of experts. Once you are in our database, we may get in touch about sharing your expertise with the media.
This free, one-hour course—designed specifically for media-curious scientists with little or no media experience—teaches the basics scientists need to know as they consider dipping their toes or diving deeper into media engagement. We provide an overview of the U.S. news landscape, including the different types of media outlets and reporters a scientist might encounter (and what each is looking for), professional similarities and differences between journalists and scientists, and the risks and benefits of participating in interviews.
The course is led by Ph.D. neuroscientist Tori Espensen, with participation by freelance science journalist Elena Renken (NPR, Quanta Magazine, PBS “NOVA”). Attendees will learn what makes a science story newsworthy, how to become more “findable” by journalists, and key concepts and etiquette norms to know when speaking to a reporter. Register today!
